Inbound marketing pills: contents to use immediately

In an inbound marketing strategy, the use of content is more than encouraged. In fact, it is an element capable of making the difference in capturing the attention of target customers for a B2B company. What formats are suitable for the current context? What are the tips to follow to obtain results in terms of traffic to the site, leads generated and new customers? Let's find out together in this article in "pill" format! The evolution of content in inbound marketing Inbound marketing is a strategy with a history of over a decade now. Content has always been the beating heart of activities , but its formats have evolved along with the preferences of B2B users. To be effective, an inbound plan will continue to require the production of textual materials, such as company blog articles, white papers, case histories, ebooks and social media posts. New Call-to-action However, the trend towards using video and audio is also growing in the b2b world; it is therefore essential to predict the formats preferred by your target audience to avoid the risk of leaving market share to the competition. How to manage the amount of work required to produce inbound content? If it is true that inbound marketing is an integrated strategy, complex from a certain point of view, which requires the management of numerous activities.


and channels simultaneously, it is also true that there are great opportunities to follow it in an agile and efficient way. The first tip is particularly suitable for B2B companies that do not have an internal digital marketing department or do not have sufficient resources to assign to writing , planning and optimizing content . inbound marketing - content marketing In this case, the simplest way to orient the strategy towards effectiveness is the partnership with a content agency . Most of the time needed to manage inbound marketing Australia WhatsApp Number Data concerns content, in terms of: definition of processes choice of content management systems development of the plan content writing promotion on all channelsy pressing need to produce content in audio and video formats, in addition to the aspects of graphics, web design and images that should not be overlooked, it is natural to ask how it is possible to manage all the work required. The good news is that marketing content can be revamped, reused, recycled and repurposed in new formats and on new channels. Download our free guide to content marketing in inbound strategy! For example, if your B2B company has a 20-page eBook that took hours and hours of work to publish, why not leverage it to bring a new format.



to life? The creation of this type of premium content usually involves: definition of sources search for statistics to include contacts with industry experts writing the ebook layout, preceded by search for images and graphic elements creation of a landing page to access the content and obtain the prospect's data creation of calls to action to promote the offer adding lead generation elements to the relevant pages of the website and blog All this work can also be used to create a video on the same topic as the ebook, dividing it into shorter episodes to insert on the pages of the company blog , share on social channels and publish on YouTube. inbound video marketing In summary, a recycling operation will allow you to make even the contents that required more effort from colleagues or the content marketing agency even more interactive and engaging. How to evaluate the effectiveness of inbound marketing content? All inbound activity can be measured, analyzed, and optimized, especially if you have an integrated platform, like HubSpot 's . But the effectiveness of the contents can be assessed already in the planning