Post by account_disabled on Feb 19, 2024 8:14:30 GMT
However, what we can measure are the following: Social Shares – (Viral Content) Comments – (Discussion Content) Email Optins – (Lead Content) Sales – (Sales Content) Since I’ve started focusing my content to meet one of these four conversion goals, I’ve experienced a significant lift for the desired conversion. This is likely because each content type also corresponds with different aspects of the marketing funnel. Viral = Awareness Discussion = Consideration Leads = Conversion Sales = Loyalty Using this framework can help you set up quantifiable success metrics around nearly every piece of content you create, helping you become a better “content marketer.
Incorporating these principles into design (rather than just focusing on the Buy TG Database writing) takes this framework a step further and bakes intention into nearly aspect of your site, not just on the pages meant to get leads and customers. 1. Designing For Viral Content If I engineer a piece of content to get shared, why should I visually package it the same as every other piece on the blog? Shouldn’t there be a slightly stronger emphasis on social sharing and does design play a role in that? Expanding reach is important, so by having the visual packaging of that content do that for me maximizes my promo efforts. As an example of this in action, here’s “4 Facebook Advertising .
This page is pure, actionable information, but it doesn’t leave a whole lot of room for conversation beyond “Great Post!”. Instead, it’s soul purpose is to be shared, so I wanted to incorporate design elements emphasize that point. Custom calls to action at the bottom of every article The most blatant example of this is when you reach the bottom of the article. Rather than use the same “sign up for updates” email opt in, I’ve included a customized call to action for the article to be shared. social shares It’s important to note that with each “viral” piece, this call to action area will be customized to break expectations & reduce “ad blindness” Micro-shares embedded throughout the content Understanding that the web is becoming more and more visual, useful screenshots, infographics, and video contain share buttons with micro calls to action.
Incorporating these principles into design (rather than just focusing on the Buy TG Database writing) takes this framework a step further and bakes intention into nearly aspect of your site, not just on the pages meant to get leads and customers. 1. Designing For Viral Content If I engineer a piece of content to get shared, why should I visually package it the same as every other piece on the blog? Shouldn’t there be a slightly stronger emphasis on social sharing and does design play a role in that? Expanding reach is important, so by having the visual packaging of that content do that for me maximizes my promo efforts. As an example of this in action, here’s “4 Facebook Advertising .
This page is pure, actionable information, but it doesn’t leave a whole lot of room for conversation beyond “Great Post!”. Instead, it’s soul purpose is to be shared, so I wanted to incorporate design elements emphasize that point. Custom calls to action at the bottom of every article The most blatant example of this is when you reach the bottom of the article. Rather than use the same “sign up for updates” email opt in, I’ve included a customized call to action for the article to be shared. social shares It’s important to note that with each “viral” piece, this call to action area will be customized to break expectations & reduce “ad blindness” Micro-shares embedded throughout the content Understanding that the web is becoming more and more visual, useful screenshots, infographics, and video contain share buttons with micro calls to action.