Post by prioty237 on Feb 28, 2024 3:51:22 GMT
That is, when your aim is to squeeze the last drop of conversion rate juice from your existing design. On the other hand, A/B testing should be used if you want to test completely different designs and ideas. Ideally, an organization should do lots of MVT tests followed by a few large A/B tests. Oli: What factors influence the decision when choosing a methodology? Paras: As I said, traffic, number of design resources available and objectives of testing are main factors which influence the decision. MVT typically requires less design resources as compared to large scale A/B test changes. Moreover, as I said, if the objective is to optimizing existing design MVT (or single element change) is way to go. But if you want to do radical changes on the page (say layout change, theme change, etc.) you will go with A/B testing.
2. Big bang vs. iteration Oli: People often struggle when they Namibia Phone Number start testing with whether to change their entire page, to test a new experience, or to make small-step changes to a single element. What are the pros and cons of each approach? Paras: For the starters, I always recommend to start with small-step changes in order to truly appreciate the value of testing. Ideally, they should pick a sweet spot on their page (ideal candidates: call-to-action, headline and image) and optimize that by a simple A/B test. Only once they get the hang of the whole process, they should attempt MVT or large-scale A/B test. That’s because it is easy to get de-motivated or draw erroneous inferences if you are doing a complex experiment without much previous experience. 3. What should I test on my landing page? Oli: What page elements should people be testing? Paras: Though the answer to the question will depend on the specific URL and .
The King: Call-to-Action The Queen: Headline Others: Copy, image, number of form fields, number of steps in funnel, required vs. optional steps, number of elements on page, amount of text on page, layout (left vs. right kind of tests) [Testing your pricing page] is incredibly risky and almost borders on being illegal. Oli: Are there things that you shouldn’t test? Because the results will be insignificant? Paras: Pricing. It is incredibly risky and almost borders on being illegal. You should never offer the exact same service or product at different price points to different customers. There are subtleties for handling a price test so one should really think this trough before setting up such a test. Trivial elements on page. Theoretically every part of a page impacts the conversion rate but many elements on the page only start getting influential if you have huge traffic (and patience) while doing testing.
2. Big bang vs. iteration Oli: People often struggle when they Namibia Phone Number start testing with whether to change their entire page, to test a new experience, or to make small-step changes to a single element. What are the pros and cons of each approach? Paras: For the starters, I always recommend to start with small-step changes in order to truly appreciate the value of testing. Ideally, they should pick a sweet spot on their page (ideal candidates: call-to-action, headline and image) and optimize that by a simple A/B test. Only once they get the hang of the whole process, they should attempt MVT or large-scale A/B test. That’s because it is easy to get de-motivated or draw erroneous inferences if you are doing a complex experiment without much previous experience. 3. What should I test on my landing page? Oli: What page elements should people be testing? Paras: Though the answer to the question will depend on the specific URL and .
The King: Call-to-Action The Queen: Headline Others: Copy, image, number of form fields, number of steps in funnel, required vs. optional steps, number of elements on page, amount of text on page, layout (left vs. right kind of tests) [Testing your pricing page] is incredibly risky and almost borders on being illegal. Oli: Are there things that you shouldn’t test? Because the results will be insignificant? Paras: Pricing. It is incredibly risky and almost borders on being illegal. You should never offer the exact same service or product at different price points to different customers. There are subtleties for handling a price test so one should really think this trough before setting up such a test. Trivial elements on page. Theoretically every part of a page impacts the conversion rate but many elements on the page only start getting influential if you have huge traffic (and patience) while doing testing.